Half Price Commercial
Service:
Fashion Campaign / AI Visual Production
Year:
2025
Client:
HalfPrice
A hybrid fashion campaign developed for the 2025 Christmas season, combining traditional video production with advanced generative AI workflows.
The project integrates multiple visual layers including live-action footage, stop-motion-inspired sequences, AI-generated visuals, and AI-driven VFX. Generative tools were used not only to enhance the image, but also to create fully synthetic elements within the campaign, from environments and transitions to selected character visuals and stylized sequences.
This approach allowed for a highly dynamic and visually rich result, blending physical production with digitally constructed imagery. AI played a key role both in post-production through visual effects and compositing and in the creation of new visual assets that extend beyond what was captured on set.
The campaign explores a more experimental direction within commercial fashion storytelling, where traditional production is expanded through generative technology, enabling greater visual flexibility, faster iteration, and a distinctive, contemporary aesthetic.
The result is a layered, high-energy visual piece that reflects a new model of production where live-action and AI operate seamlessly within one cohesive cinematic language.